Smart Click technology enables to manage banner impressions and provide on-line detailed reports on advertising performance.
For: promotional agencies working via Internet as well as for web-publishers.
Smart Click is based on Interface own technology that supports the Banner Exchange Services leaders like Adwach, Banner Bank (TBN), RLE, RotaBanner (RRU), DoubleClick and others.
- Display of banners according to your ad plan
- Display of selected banners on only specified sites with given rate (static mode) or only on specified time intervals (dynamic mode), or their combination (mixed mode)
- Statistics on an ongoing campaign and measure of its effectiveness
- Possibility to modify an ongoing campaign on-line
- Possibility to use several banner attributes for given banner places in accordance with their minimum banner "burn-out"
- Control of the process of banner serving
- Possibility to simultaneously wage large campaigns under different plans of subject on different subject-matter sites following the rule "every with all", "all with all", and "all with every"
- Embedded analyzers to inform about banner link faults. The type and cause of fault are shown on administrator central console
- Banners stock in a common pool
Smart Click gives you exact information on:
- When and where a definite banner has been placed
- CTR (click-through ratio) for both whole ad campaign and local servers working only with client statistics
- Click rate of the overall campaign
- Click rate of a particular banner
- Click rate of a particular site
- Remaining balance of the planned impressions for each site and the entire campaign
- Current reach (how many people saw your banners) and audience of entire campaign or any particular banner.